- Credit to Leah Traill

Covid-19 has had a tremendous impact on the world, one which is likely to drive permanent change. The fashion industry is no exception: the demand for fashion is expected to decrease this year. This presents a unique opportunity to change the industry for the better. That’s where regenerative fashion comes in: a sustainable fashion revolution that is currently rising in popularity. But what exactly is it?

Regenerative fashion is about sourcing sustainable natural fibres, such as cotton and wool, grown using a regenerative agriculture approach. This approach focuses on sustainable farming practices - by avoiding harmful fertilizer and pesticides, and instead composting and cultivating a variety of plants.

In doing so, carbon dioxide is drawn out of the atmosphere and biodiversity is improved. Regenerative practices have also been found to benefit farmers, by decreasing water usage and increasing profits.

Clothes made from crops or animals are also biodegradable, meaning at the end of their life they can be composted and hence contribute to the growth of new life.

Regenerative fashion is clearly a game changer, however the fashion industry is still far from being sustainable. The focus of regenerative fashion is naturally grown materials, however 60% of textiles are made from fossil fuel-based synthetic fibres. As the world commits to net-zero emissions (more than 110 countries to date), we will need to move towards other sources. And while regenerative agriculture is one such source, it leaves the question - what do we do with all the synthetic clothes already in circulation?

Another solution then, is to recycle clothes - i.e. extract their fibres to use once again in new textiles. But sadly, less than 1% of clothes are remade into new textiles. So, what makes recycling clothes so rare?

One major barrier to recycling is that our clothes are complex. Clothes are often made from a combination of fibres, fabrics and other materials. For example, clothes are commonly made from a mixed blend of polyester and cotton (even a ‘100% cotton T-shirt’ can contain polyester stitching). Cotton has absorbent properties that make it comfortable and easier to dye, while polyester has the durability that allows clothes to last longer - thus clothes are made from both materials to optimise both function and comfort.

This is where Phoenxt comes in - we are innovating new technology to concurrently recycle polyester and natural plant based fibres such as cotton, viscose, and hemp. This technology is solvent free and maintains the fibre quality, making it sustainable and environmentally friendly. Hence, we are also contributing to the Sustainable Development Goals, by reducing water pollution (goal 6) and waste via recycling (goal 12), while also committing to climate action by reducing CO2 emissions (goal 13).

Together with movements like regenerative fashion, we can create a sustainable world.

- credit to Matthew McCarty

A spectre is haunting the fashion industry - the spectre of sustainability.

As the turmoil of the world has made 2020 one of the most unprecedented and abysmal years in this century, what has become increasingly obvious is that the world is ready for change. A revolution is brewing in all corners of the world, and the fashion industry is no exception.

With its massive contribution to environmental degradation, poisoning waters and soil, building mountains of waste that only grow higher, fast fashion has created deep wounds on our planet that will take long to heal. But change is coming. The false claims by fast fashion that feign sustainability have fooled many, even though these are simply thinly veiled lies meant to deceive consumers into the illusion of “ethical consumption.” Fast fashion has done nothing to change its model, its core structure, which is at the heart of why this industry produces so much harm to the environment in the first place.

This is why Phoenxt exists. We cannot sit idly by as CO2 levels in the atmosphere grow larger and larger while the temperatures rise higher and higher. We cannot watch our rivers and oceans become increasingly full of waste at the cost of a pair of jeans. Rather, we envision a world where both fashion and sustainability go hand-in-hand. It doesn’t have to be the case that fashion comes at the cost of our planet.

The core of Phoenxt rests on the principle of recycling textiles to extract reusable fibres that maintain their integrity without harming the planet. And together with our sister company, Vivify Textiles, we can work across brands and communities to recycle, reduce, and reuse textile waste. Not only can we guarantee our model will significantly reduce harm to the planet, it will also change the fundamental structure of business models that cause massive environmental damage for massive profits.

So, as the smog from the billowing pyres of fashion’s largest factories wafts into the sky and eviscerates our atmosphere, we must ask ourselves how much longer we can handle this. The world is now on life support and change is needed more than ever. The future is ours for the taking, and the time to take it is now.

Join Phoenxt in this revolution. Together, we can make change happen.

- credit to Matthew McCarty

The buzzwords “Circular Economy” have become quite popular online and on social media recently when talking about sustainability. The term itself is a blanket statement that covers all kinds of areas in sustainability, but in essence refers to the same “reduce, reuse, recycle” mantra that has been used in the past to promote recycling. But this term plays an especially important role in the world of textile manufacturing, since so little of the 38 million tonnes of waste is reduced, reused, or recycled. In fact, despite massive PR campaigns that say the contrary, only approximately 1% of the clothing that is recycled is actually used to create new clothing. Pollution is a huge problem in the fashion and textile industry, this is undeniable, but it doesn’t have to be this way, and the fashion industry can also exist in a circular economy.

The most important innovation heading for the fashion industry is fully realising the potential for creating new from old. This is the goal of Phoenxt is not only to promote this trend of recycling textiles but to make it a permanent part of the textile industry. Operating as a business-to-business company, we seek to work both with fashion brands as well as local communities to collect textile waste, extract the fibres, and create new textiles that can be used to create new clothing. Together with our sister company, Vivify Textiles, we can produce and sell these new textiles while eradicating waste and leaving practically no carbon-footprint at all.

Working with both brands and communities, we can create a circular economy that produces no waste but new products, working to fully eliminate textile waste as a by-product of consumption. Through chemical recycling processes, fabrics can be reused without sacrificing fabric integrity. And Phoenxt has the technology to do just this. Working side-by-side our sister company, we can take the textile industry out of the model that produces unbelievable amounts of waste and bring about the circular economy into a fully realised and sustainable world.