Fashion Revolution with PHOENXT

- credit to Matthew McCarty

A spectre is haunting the fashion industry - the spectre of sustainability.

As the turmoil of the world has made 2020 one of the most unprecedented and abysmal years in this century, what has become increasingly obvious is that the world is ready for change. A revolution is brewing in all corners of the world, and the fashion industry is no exception.

With its massive contribution to environmental degradation, poisoning waters and soil, building mountains of waste that only grow higher, fast fashion has created deep wounds on our planet that will take long to heal. But change is coming. The false claims by fast fashion that feign sustainability have fooled many, even though these are simply thinly veiled lies meant to deceive consumers into the illusion of “ethical consumption.” Fast fashion has done nothing to change its model, its core structure, which is at the heart of why this industry produces so much harm to the environment in the first place.

This is why Phoenxt exists. We cannot sit idly by as CO2 levels in the atmosphere grow larger and larger while the temperatures rise higher and higher. We cannot watch our rivers and oceans become increasingly full of waste at the cost of a pair of jeans. Rather, we envision a world where both fashion and sustainability go hand-in-hand. It doesn’t have to be the case that fashion comes at the cost of our planet.

The core of Phoenxt rests on the principle of recycling textiles to extract reusable fibres that maintain their integrity without harming the planet. And together with our sister company, Vivify Textiles, we can work across brands and communities to recycle, reduce, and reuse textile waste. Not only can we guarantee our model will significantly reduce harm to the planet, it will also change the fundamental structure of business models that cause massive environmental damage for massive profits.

So, as the smog from the billowing pyres of fashion’s largest factories wafts into the sky and eviscerates our atmosphere, we must ask ourselves how much longer we can handle this. The world is now on life support and change is needed more than ever. The future is ours for the taking, and the time to take it is now.

Join Phoenxt in this revolution. Together, we can make change happen.

What does Circular Fashion mean in the Fashion Industry?

- credit to Matthew McCarty

The buzzwords “Circular Economy” have become quite popular online and on social media recently when talking about sustainability. The term itself is a blanket statement that covers all kinds of areas in sustainability, but in essence refers to the same “reduce, reuse, recycle” mantra that has been used in the past to promote recycling. But this term plays an especially important role in the world of textile manufacturing, since so little of the 38 million tonnes of waste is reduced, reused, or recycled. In fact, despite massive PR campaigns that say the contrary, only approximately 1% of the clothing that is recycled is actually used to create new clothing. Pollution is a huge problem in the fashion and textile industry, this is undeniable, but it doesn’t have to be this way, and the fashion industry can also exist in a circular economy.

The most important innovation heading for the fashion industry is fully realising the potential for creating new from old. This is the goal of Phoenxt is not only to promote this trend of recycling textiles but to make it a permanent part of the textile industry. Operating as a business-to-business company, we seek to work both with fashion brands as well as local communities to collect textile waste, extract the fibres, and create new textiles that can be used to create new clothing. Together with our sister company, Vivify Textiles, we can produce and sell these new textiles while eradicating waste and leaving practically no carbon-footprint at all.

Working with both brands and communities, we can create a circular economy that produces no waste but new products, working to fully eliminate textile waste as a by-product of consumption. Through chemical recycling processes, fabrics can be reused without sacrificing fabric integrity. And Phoenxt has the technology to do just this. Working side-by-side our sister company, we can take the textile industry out of the model that produces unbelievable amounts of waste and bring about the circular economy into a fully realised and sustainable world.

PHOENXT's view on Coronavirus and Climate Change

- credit to Matthew McCarty

It goes without saying that the Coronavirus has changed the lives of virtually everyone. And while COVID has caused suffering to millions of people, tanked economies, and caused millions more to lose their jobs, there has been one unlikely benefit to emerge from all of this: a massive reduction in pollution from CO2 emissions. Imaging from NASA shows just how much less smog hovers over mainland China during the pandemic. At least, this seems to be a silver lining.

To detract from this silver lining even further, there has been an increase in pollution from the massive spike in production of personal protective equipment and more waste produced as a by-product. And despite this, very little has been done in the way of sustainability.

And quarantine has not prevented people from consuming. And despite many fast fashion brands closing their brick-and-mortar stores, millions still shop online, hunting for seasonal deals. To accommodate the inundation of online orders, Amazon has massively increased its delivery services. Very little, if any, is carried through an eco-friendly approach.

This concern is what Phoenxt seeks to combat. Our angle on sustainability is that we need to develop a technology which doesn’t contribute to CO2 emissions. Currently, our technology doesn’t directly produce CO2. The world we envision is one that is carbon neutral, and we are working to make that future possible.It shouldn’t take a pandemic to show us it is possible to reduce some of the already obvious signs of climate change. Rather, it should be part of our daily lives. If we are to learn anything from the pandemic, it's that long-lasting change should be implemented. Textile recycling is one of the areas that needs change. Phoenxt is that change.

Through working with fashions brands, municipal governments, and processing plants, Phoenxt can bring about a much needed change to one of the leading causes of pollution in the world via our signature technology. If we can achieve zero CO2 emissions in the field of textile recycling, which is possible, we will make magnificent strides in the battle against climate change.

Phoenxt possesses an invaluable tool to implement lasting change in the fight against environmental degradation. We have seen that the pandemic has altered the conversation about climate change, and with the looming threat of the worst pandemic in recent history, it seems as if the world is ending. But we can fight back. We now know that cutting back on carbon emissions is possible, so let's make this a permanent part of our future.

If you share the same vision for a carbon-neutral future, Join us at www.phoenxt.com to learn more about us and collaborate!